Privacy Policy

Last Updated: January 8, 2026

The Short Version

We don't sell your data. Your photos never leave your device unless you explicitly choose to send them. We collect only what's necessary to make the app work and improve recommendations. Your business is your business.

1. Who We Are

Unwyned is operated by Inceptyon Labs LLC ("we," "us," "our"). This Privacy Policy explains how we collect, use, and protect your personal information when you use the Unwyned mobile application (the "App").

2. Information We Collect

2.1 Information You Provide

Account Information: Email address, display name (optional)
Taste Profile: Responses to the flavor quiz and your wine preferences
Wine Ratings: Wines you've tried, your ratings, and notes
User Content: Any feedback, reviews, or communications you send us

2.2 Information Collected Automatically

Device Information: Device model, operating system, unique device identifiers
Usage Data: Features used, wines scanned, recommendations viewed
Performance Data: Crash reports, app performance metrics
Analytics: Anonymized usage patterns to improve the app

2.3 Information We DON'T Collect

      Photos: Your camera images are processed on-device only. We never receive or store your photos unless you explicitly choose to send a difficult label for manual processing.
Location: We don't track your location
Contacts: We don't access your contacts
Financial Information: We don't store payment details (handled by Apple/Google)

    

3. How We Use Your Information

3.1 To Provide the Service

Generate personalized wine recommendations based on your taste profile
Process wine menu scans and extract text from labels
Maintain your wine collection and ratings history
Send you service-related notifications

3.2 To Improve the App

Analyze usage patterns to enhance features and user experience
Fix bugs and improve app performance
Develop new features based on aggregated user behavior

3.3 What We DON'T Do

We DON'T sell your personal information to third parties
We DON'T use your data for advertising purposes
We DON'T share your individual wine preferences with wine brands or retailers

4. How We Share Your Information

4.1 Service Providers

We share data with trusted service providers who help us operate the app:

Supabase: Cloud database and authentication (data encrypted in transit and at rest)
RevenueCat: Subscription and in-app purchase management (handles purchase validation and entitlement status; does not receive personal information beyond anonymized user identifiers)
OpenAI/Google: Text extracted from wine menus for parsing (no images sent, text only)
Firebase/Analytics: Anonymized usage analytics and crash reporting
Apple (App Store): Payment processing for in-app purchases (we do not receive or store your payment information)

4.2 Legal Requirements

We may disclose your information if required by law, to protect our rights, or to comply with legal processes.

4.3 Business Transfers

If Unwyned is acquired or merged with another company, your information may be transferred. You will be notified of any such change.

5. Data Security

We take security seriously:

All data transmitted between the app and our servers is encrypted (TLS/SSL)
Passwords are hashed using industry-standard encryption
Access to user data is restricted to essential personnel only
Regular security audits and updates

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Tracking and Advertising

6.1 App Tracking Transparency (iOS)

Unwyned does not track you across other companies' apps and websites. We do not use the Apple Identifier for Advertisers (IDFA) or engage in cross-app tracking. Therefore, we do not display the App Tracking Transparency (ATT) prompt because we have nothing to track.

6.2 No Advertising

We do not display advertisements in the app. We do not share your data with advertising networks or data brokers. Your wine preferences stay with us.

6.3 Analytics

We use Firebase Analytics to collect anonymized usage data to improve the app. This data cannot be used to identify you personally. You can disable analytics tracking in the app settings.

7. Data Retention

7.1 Active Accounts

We retain your data for as long as your account is active. Your taste profile, wine ratings, and preferences are stored to provide personalized recommendations.

7.2 Account Deletion

When you request account deletion, we will delete your personal data within 30 days. Some data may be retained longer if required by law or for legitimate business purposes (e.g., fraud prevention, legal compliance).

7.3 Retention Periods

Account data: Deleted within 30 days of account deletion request
Taste profiles and ratings: Deleted with account
Analytics data: Anonymized and retained for up to 26 months
Crash reports: Retained for 90 days
Transaction records: Retained for 7 years for tax and legal compliance

8. Your Rights and Choices

8.1 Access and Update

You can access and update your profile information within the app at any time.

8.2 Delete Your Data

You can request deletion of your account and all associated data by emailing [email protected]. We will delete your data within 30 days.

8.3 Export Your Data

You can request a copy of your data by emailing [email protected].

8.4 Opt-Out of Analytics

You can disable analytics tracking in the app settings.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

9.1 Your Rights

Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you.
Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
Right to Correct: You can request correction of inaccurate personal information.
Right to Opt-Out of Sale: We do not sell your personal information. There is nothing to opt out of.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

9.2 How to Exercise Your Rights

To exercise any of these rights, contact us at [email protected]. We will respond to your request within 45 days. We may need to verify your identity before processing your request.

9.3 Categories of Information

In the past 12 months, we have collected the following categories of personal information:

Identifiers: Email address, device identifiers
Commercial information: Purchase history (subscription status)
Internet activity: App usage data, features accessed
Inferences: Taste preferences derived from quiz responses and ratings

We do not sell personal information. We do not share personal information for cross-context behavioral advertising.

10. Children's Privacy

Unwyned is not intended for users under 21 years of age. We do not knowingly collect personal information from anyone under 21. If we discover that we have collected information from someone under 21, we will delete it immediately.

11. International Users

Your data may be transferred to and processed in the United States, where our servers are located. By using Unwyned, you consent to this transfer.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via the app or email. The "Last Updated" date at the top indicates when the policy was last revised.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

Email: [email protected]
Support: [email protected]

Your Privacy Matters

We built Unwyned because we were tired of wine apps that treat users like data sources. Your trust is important to us. If you ever have concerns about how we handle your data, reach out. We're here to help, not exploit.